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Norton goes into administration


geofferz
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the market segment they aim for is dwindling fast .. the rest won't pay their price tag .. not when there are other alternatives that are much more competitive .. nostalgia only works for those that are nostalgic .. for Norton that is a very small pool ...

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the market segment they aim for is dwindling fast .. the rest won't pay their price tag .. not when there are other alternatives that are much more competitive .. nostalgia only works for those that are nostalgic .. for Norton that is a very small pool ...

 

The trouble with relying on nostaligia as a marketing angle is that it is a thing of the past.

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Shame to hear as I've always fancied having a Norton. Piece of British engineering.


I might move it up the list now as they're likely to get stupidly expensive over the next few years. Anyone seen the old stroker 250s? I'm still beside myself that I turned down a near mint Aprilia RS250 for £2200. I thought it was too expensive. Blimmin things are £7k now

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These were the bellends who were right behind Brexit and said it would give them great opportunities!


https://www.theneweuropean.co.uk/top-stories/norton-motorcycles-goes-into-administration-1-6496163


That worked out well didn't it?

 

They have been struggling for almost 2 decades, Another way to look at this is that being in the Union provided the nails for the coffin, perhaps and only perhaps if we had left sooner the writing would not be on the wall?

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